A European citizen, both French and Italian, Riccardo can surprisingly survive across the many contradictions of his double personality: French pickiness and Italian disorder, conservatism and iconoclasm, reason and instinct.

Chief Creative Officer at Dentsu Creative Italy, he has more than 14 years of experience as a creative in the best international groups. After starting at BETC, Riccardo spent 4 years in the TBWA Group, 2 at Ogilvy Paris, 4 at McCann Paris and 2 at Publicis Italy/Le Pub.

His philosophy background has given him a radical, analytical way of thinking, along with a strong passion for popular culture, tech, data and digital trends. Between the most awarded projects he has directed, there are “Bordeaux 2050”, a futuristic wine made to promote a more sustainable approach in agriculture, “Street Vet”, a connected billboard capable of analysing dog’s urine and detecting dietary problems, and “Playlist Timer”, the first pasta timer on Spotify.

Over his career, Riccardo has been Global Executive Creative Director on brands such as Coca-Cola, Nespresso, L’Oréal Paris, Nestle Cereals and Barilla. He has also been a key participant in winning and managing new business with brands like Netflix, Vichy and Spotify.

Riccardo has been on juries at international award shows such as the Cannes Lions, Eurobest, New York Festival, LIA and the French Grand Prix of Advertising, and jury President at the Tik Tok Awards and at the Italian Art Directors Club, where he’s also member of the Executive Board as International Ambassador. He has won more than 200 international awards, including 29 Cannes Lions, 10 D&AD Pencils, 2 Eurobest Grand Prix, a Eurobest Glass, Grand Prix at Golden Drum, and many more at Andy, Webby, Clio, LIA, One Show and Epica. With Riccardo’s guidance, McCann Paris has become French Agency of the Year at Cannes Lions 2019.

Since June 2023, Riccardo is Professor at IED (Istituto Europeo di Design) in Milan, for the Master in Creative Direction.

Since 2002, Riccardo has also been working as a photographer. He’s represented by the gallery studiofaganel in Italy. His work has been recognised by international festivals (Emergentes International Photography Award, Siena Creative Photo Awards, Ragusa Photo Festival), galleries (Black Box Gallery, Portland) and magazines (Perimetro Milan, Elle Decor Italy, Subjectively Objective Detroit) in Europe and in the US. His first photo book “Adriatico” has been published in July 2022 by Kerber Verlag, Berlin.