Aurora is a Romanian born, multi-disciplinary Creative Lead, working closely with Google’s top clients and their creative agencies to enable them to innovate on Google platforms. For the last 8 years at Google, she’s been working closely with different product teams, helping craft the next generation of immersive experiences in the luxury, travel, automotive and entertainment industries, and make brands part of culture on YouTube. Aurora believes great stories come from insightful human truths, and she’s constantly reevaluating the role of technology in bringing them to life.

Strong advocate and enabler of Sustainability and Culture Innovation projects, and great believer in the role of technology as a force for good.

Before Google, Aurora worked at highly awarded creative agencies in London – such as Fallon, Lean Mean Fighting Machine (M&C Saatchi), 101 London, Poke (Publicis).